In 2010, Bedingfield joined forces with Avon as a celebrity judge for Avon Voices, Avon's first-ever global, online singing talent search for women and songwriting competition for men and women. On 5 September 2008, the singers performed it live on TV. In August 2008, Bedingfield and other singers including Beyoncé, Rihanna, Melissa Etheridge, Carrie Underwood, Miley Cyrus, Leona Lewis and Mariah Carey recorded the charity single, "Just Stand Up" produced by Babyface and L.A. On 18 January 2008, Bedingfield's UK tour was cancelled for the second time, one month before it was supposed to start, so she could spend more time promoting her album in the U.S. The title track was released as the second single in February 2008 and peaked at No. The album was released on 22 January 2008, after the lead single, "Love like This", was released in September 2007 and charted at No. The North American version of her second album, titled Pocketful of Sunshine, featured six songs from N.B. On 1 July 2007, Bedingfield performed "Unwritten" at the Concert for Diana held at Wembley Stadium, London, an event which celebrated the life of Princess Diana almost ten years after her death. "I Bruise Easily" was released as the album's fourth single, it did not perform as well as its predecessors but was still a moderate success, reaching number twelve on the UK Singles Chart. "Unwritten" was released as the album's third single in 2004, the song reached number six on the UK Singles Chart and it also became the most played song on US radio in 2006.
The song became Bedingfield's first UK number one and US top twenty single. "These Words" was released as the album's second single. The song's lyrics and accompanying music video depict Bedingfield's single lifestyle.
The first single released from the album was "Single", which reached number three on the UK Singles Chart.
It sold well, reaching multi-platinum status in the UK and Gold status in the U.S. The album debuted on the UK Albums Chart at number one and reached the top thirty in the U.S. Reviews of the album were generally positive, and it was described as a "well-made pop album for the new millennium" by Allmusic. Bedingfield's lyrics focused on independence, opportunism and female empowerment. The album contained uptempo pop-rock songs and influences from R&B music. Her debut studio album Unwritten was released in September 2004 and featured collaborations with Steve Kipner, Danielle Brisebois, Nick Lachey, James Reilly, Andrew Frampton, Wayne Wilkins, Kara DioGuardi, Guy Chambers, Patrick Leonard and the rapper Bizarre.
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